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Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

This book highlights the art of asking questions, emphasizing its role in human connection, learning, and transformation. Learn from great figures like Socrates and Einstein, and discover practical tips for various social situations. Get ready to focus on others, ask questions, listen better, and ultimately gain more knowledge.

Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic.This guide is linked to be used in combination with the book How to Research Trends by the same author. You can use it to challenge yourself or your team to ‘learn-by-doing’. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don’t just read How to Research Trends , get yourself into the action mode!The guide is not linear, it does not have to be followed step-by-step in a rigid manner. You can create your own itinerary. Use it whenever you feel you the need for guidance or inspiration.

This book will provide the full scope on trend research, from scanning to analysing and applying trends.

Generations, like people, have personalities, and Millennials—the teens and twenty-somethings currently making the transition into adulthood—have begun to forge self-expressive, liberal, and receptive to new ways of living. This is a Tumblr style guide for whoever wishes to understand this generation.