Dave Saunders Reihenfolge der Bücher

20th Century Advertising distills some of the most effective and memorable campaigns of the century, resulting in a fascinating overview of a media that holds us all in its thrall

This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.

This study looks at how sex has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.

An insider's view of top advertising photographers and art directors at work on major and award-winning campaigns. The thinking behind some of the most innovative advertising of recent years is discussed in detail, with first-hand accounts from over 100 leading practitioners.

Comprehensive guide to all aspects of photography.