Creating a range of designs with a recognisable and continual element is a standard requirement well observed by many designers. This book examines how designers approach this key discipline and looks at the applications and solutions they use. Serialize highlights five variables and their permutations including Colour, Typography, Images, Composition and Realisation Techniques
Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.
"This handbook provides the fundamental information designers need to know to thrive in their growing field of practice. Divided into seven chapters Design, Typography, Digital Media, Production, Marketing, Law and Organisation, the book offers concise analysis as well as explanations of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities."--Publisher.