Market Research Kit For Dummies , with the accompanying CD, provides readers within any organisation with the hands-on tools they need to identify, obtain, record and analyse data, whether they're developing a business plan, launching a new product or service, or revising their marketing plan.
"New Ways for Managing Global Financial Risks" explores innovative financial instruments that help companies manage non-core global financial risks more effectively. It addresses the limitations of traditional derivatives and presents new methods for risk mitigation. Readers will discover practical applications and insights through real-life case studies.