Tom Himpe Bücher

As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.

The indispensable guide to make your advertising relevant for your consumers!