Ronald Grover Bücher

Wie Micky Mäuse macht: ein Blick hinter die Kulissen des amerikanischen Unterhaltungsimperiums von den Anfängen bis heute.

In this revised edition of his acclaimed 1991 bestseller, Business Week's Ron Grover once again brings readers into Michael Eisner's boardroom, expanding on the compelling tale of one of the most dramatic and complex business turnarounds of the 20th century: Disney's bold $19 billion deal to buy Capital Cities/ABC.