Behind every human is a network that - used correctly - allows for an explosive increase in sales, if the seller and service provider know the tricks. Then they move up from a simple dialogue with the client to the unexpected depths of the global Internet. Stephan Magnus develops the steps to success. As a first step, readers use the clients' networks so as to gather recommendations for normal sales. They learn how to pursue this and so expand sales. Next, the network or networks work on their own. The publicity is autonomous. Viral marketing begins. Sales and marketing professionals learn here the laws of social networks and how they can be used to their advantage. And that is not all! After all, what could be a better place for networks than the largest network of them all, the Internet? What is generally labeled Web 2.0, i. e. the blogs, wikis, podcasts and social software like openBC give sales a completely new leverage. The ultimate aim is to be an attractor on the Net, a node that attracts networks like a magnet. The clients come and take over the task of recommendations for themselves.
