Jesper Kunde Reihenfolge der Bücher

Learn how to create unique and high value in a global brand, then build a unique brand system that secures the brand and its values. Author reviews every aspect of the enterprise and its relationships, showing how to align all your efforts in support of your brand and the core values behind it.

Cases: Levi-Strauss, LEGO, Virgin, Danone, Bang & Olufsen, Heinz, TINE, Audi, Mercedes-Benz, SAS, Giorgio Armani, Kellogg's, The Body Shop, VW, Nestlé, Procter & Gamble, Unilever and PriceWaterHouseCoopers.

Die lukrativsten Marktpositionen besetzen Unternehmen nur, wenn sie eine tief verwurzelte, kraftvoll spirituelle Überzeugung haben - eine starke Corporate Religion.