John O. Whitney Bücher

Addressing the complexities of struggling businesses, this management guide offers a practical framework for navigating turnarounds. It delves into critical areas such as cash management, banking dynamics, and effective leadership, supported by real-world case studies. The book emphasizes the importance of marketing risk control, entrepreneurship, and strategic decisions regarding equity and debt. Ideal for managers in crisis situations and those in stable environments looking to prevent decline, it serves as an essential resource for effective corporate recovery.