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Principles of marketing

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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.

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Principles of marketing, Philip Kotler, Gary Armstrong

Sprache
Erscheinungsdatum
1991
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3,37 €inkl. MwSt.

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