Ausverkauft, aber heiß begehrt!
Mehr zum Buch
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Buchkauf
B2B brand management, Philip Kotler
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Hier könnte deine Bewertung stehen.
- Titel
- B2B brand management
- Sprache
- Englisch
- Autor*innen
- Philip Kotler
- Verlag
- Springer
- Erscheinungsdatum
- 2006
- Einband
- Hardcover
- Seitenzahl
- 357
- ISBN10
- 3540253602
- ISBN13
- 9783540253600
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.