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This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.
Buchkauf
Marketing, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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