Parameter
- 1088 Seiten
- 39 Lesestunden
Mehr zum Buch
This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
Buchkauf
Strategic Management, Fred R. David, Afife N. Sayın
- Sprache
- Erscheinungsdatum
- 1969
- Einband
- (Hardcover),
- Buchzustand
- Beschädigt
- Preis
- 2,40 €inkl. MwSt.
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- Titel
- Strategic Management
- Untertitel
- Fifth Edition
- Sprache
- Englisch
- Autor*innen
- Fred R. David, Afife N. Sayın
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1969
- Einband
- Hardcover
- Seitenzahl
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Management & Personalverwaltung, Marketing & Vertrieb, Universität
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.