Consumer Behavior

Autor*innen

• John C. Mowen

Parameter

• Sozialwissenschaften

Mehr zum Buch

By incorporating recent research including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze (solutions are in the teacher's manual). Annotation c. by Book News, Inc., Portland, Or.

• Sprache: Englisch
• Einband: Hardcover