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Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
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Copywriting, J. Jonathan Gabay
- Sprache
- Erscheinungsdatum
- 2003
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- Titel
- Copywriting
- Sprache
- Englisch
- Autor*innen
- J. Jonathan Gabay
- Verlag
- Hodder Education
- Verlag
- 2003
- Einband
- Paperback
- ISBN10
- 0340867280
- ISBN13
- 9780340867280
- Kategorie
- Marketing & PR
- Beschreibung
- Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.