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- 760 Seiten
- 27 Lesestunden
Mehr zum Buch
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
Buchkauf
Global Marketing, Svend Hollensen
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Global Marketing
- Untertitel
- A Decision-oriented Approach
- Sprache
- Englisch
- Autor*innen
- Svend Hollensen
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- Seitenzahl
- 760
- ISBN10
- 0273678396
- ISBN13
- 9780273678397
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Fallstudien
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field