The Quest for Global Dominance

Autoren

Buchbewertung

3,8(24)Abgeben

Parameter

Mehr zum Buch

The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.

Publikation

Buchkauf

The Quest for Global Dominance, Vijay Govindarajan, Anil K. Gupta

Sprache
Erscheinungsdatum: 2001
product-detail.submit-box.info.binding: (Hardcover)

Wir benachrichtigen dich per E-Mail.

Lieferung

Zahlungsmethoden

3,8

Sehr gut

24 Bewertung

Abgeben

Hier könnte deine Bwertung stehen.

Titel: The Quest for Global Dominance
Sprache: Englisch
Autor*innen: Vijay Govindarajan, Anil K. Gupta
Verlag: Jossey-Bass
Erscheinungsdatum: 2001
Einband: Hardcover
ISBN10: 0787957216
ISBN13: 9780787957216
Schlagwörter: Wirtschaft, Handel und Verkauf
Bewertung: 3,75 von 5 Sternen
Beschreibung: The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.