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Strategic Management

Formulation, Implementation, and Control - Fifth Edition

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  • 935 Seiten
  • 33 Lesestunden

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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.

Publikation

Buchkauf

Strategic Management, Richard B. Richard Braden Robinson, John A. Pearce II

Sprache
Erscheinungsdatum
1994
Einband
(Hardcover)
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Titel
Strategic Management
Untertitel
Formulation, Implementation, and Control - Fifth Edition
Sprache
Englisch
Erscheinungsdatum
1994
Einband
Hardcover
Seitenzahl
935
ISBN10
0256113629
ISBN13
9780256113624
Reihe
Schlagwörter
Handel
Bewertung
4 von 5 Sternen
Beschreibung
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.