Mehr zum Buch
The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph, or an infographic as a visual aid? Should permission be sought to use an image for a weblog? These are the kinds of questions that Visual Language will answer. Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages. The combination of theory and practice makes this guide an excellent reference work for both academic programs and vocational studies. *** "Recommended". - Choice, Vol. 50, No. 08, April 2013.
Buchkauf
Visual Language, Jos van den Broek, Laetitia Smit, Jaap Jong, Willem Koetsenruijter
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Visual Language
- Sprache
- Englisch
- Autor*innen
- Jos van den Broek, Laetitia Smit, Jaap Jong, Willem Koetsenruijter
- Verlag
- Boom
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN10
- 9490947725
- ISBN13
- 9789490947729
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Design
- Beschreibung
- The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph, or an infographic as a visual aid? Should permission be sought to use an image for a weblog? These are the kinds of questions that Visual Language will answer. Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages. The combination of theory and practice makes this guide an excellent reference work for both academic programs and vocational studies. *** "Recommended". - Choice, Vol. 50, No. 08, April 2013.