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Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises
Buchkauf
The Discourse of Advertising, Guy Cook
- Sprache
- Erscheinungsdatum
- 1992
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- (Paperback)
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- Titel
- The Discourse of Advertising
- Sprache
- Englisch
- Autor*innen
- Guy Cook
- Verlag
- Routledge
- Erscheinungsdatum
- 1992
- Einband
- Paperback
- ISBN10
- 0415041708
- ISBN13
- 9780415041706
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Lehrbücher, Handel, Wirtschaft & Management, Sprachbücher & -lexika, Sprachen, Sprachlehrbücher, Marketing & Vertrieb
- Beschreibung
- Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises