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Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.
Buchkauf
Everything You Need to Know about Marketing, Patrick Forsyth
- Sprache
- Erscheinungsdatum
- 1990
- Einband
- (Paperback)
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- Titel
- Everything You Need to Know about Marketing
- Sprache
- Englisch
- Autor*innen
- Patrick Forsyth
- Verlag
- Kogan Page
- Erscheinungsdatum
- 1990
- Einband
- Paperback
- Seitenzahl
- 150
- ISBN10
- 1850919453
- ISBN13
- 9781850919452
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Persönliche Entwicklung, Marketing & Vertrieb
- Beschreibung
- Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.