Everything You Need to Know about Marketing

Autor*innen

Patrick Forsyth

Parameter

150 Seiten
6 Lesestunden

Handel
Lebenshilfe
Persönliche Entwicklung
Sachbücher
Wirtschaft & Management

Mehr zum Buch

Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.