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Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

Autor*innen

Christina Inge

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4,7(3)Abgeben

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336 Seiten
12 Lesestunden

Wirtschaft

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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.