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The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.
Buchkauf
The Customer Experience Model, Adyl Aliekperov
- Sprache
- Erscheinungsdatum
- 2020
- Einband
- (Hardcover)
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- Titel
- The Customer Experience Model
- Sprache
- Englisch
- Autor*innen
- Adyl Aliekperov
- Verlag
- Routledge
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 110
- ISBN13
- 9780367478254
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Universitätslehrbücher
- Beschreibung
- The book explores the creation of a Customer Experience Model (CXM) aimed at helping companies define effective marketing strategies that enhance customer experiences. It emphasizes the importance of crafting a competitive edge through a structured and practical approach to client experience development, which is essential for sustained business growth.