Inclusive Marketing

Why Representation Matters to Your Customers and Your Brand

Autor*innen

• Jerry Daykin

Parameter

• 264 Seiten
• 10 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on representation and inclusivity, the book guides marketers through integrating these principles into every phase of the marketing process. It emphasizes the importance of creating initiatives that resonate with customers while authentically reflecting a brand's values, ultimately fostering deeper connections and enhancing brand loyalty.

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Hardcover