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Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
Buchkauf
Ogilvy on Advertising, David Ogilvy
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Ogilvy on Advertising
- Sprache
- Englisch
- Autor*innen
- David Ogilvy
- Verlag
- Welbeck Publishing Group
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 288
- ISBN10
- 1802794964
- ISBN13
- 9781802794960
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Lehrbücher, Handel, Lebenshilfe, Psychologische Thematik, Psychologie, Fachliteratur, Unternehmertum, Schreiben, Kommunikation, Werbung und Promotion
- Erstveröffentlichung
- 1983
- Originaltitel
- Ogilvy on Advertising
- Bewertung
- 4,15 von 5 Sternen
- Beschreibung
- Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.