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Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
Buchkauf
Corporate strategy. Resources and the scope of the firm, David J. Collis, Cynthia A. Montgomery
- Sprache
- Erscheinungsdatum
- 1997
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- (Hardcover)
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- Titel
- Corporate strategy. Resources and the scope of the firm
- Sprache
- Englisch
- Autor*innen
- David J. Collis, Cynthia A. Montgomery
- Verlag
- Irwin
- Erscheinungsdatum
- 1997
- Einband
- Hardcover
- ISBN10
- 0256178941
- ISBN13
- 9780256178944
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4,35 von 5 Sternen
- Beschreibung
- Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.