Consumer behaviour in tourism

Autor*innen

• John Swarbrooke
• Susan Horner

Parameter

• 428 Seiten
• 15 Lesestunden

• Ökologie & Umwelt
• Sozialwissenschaften
• Wirtschaft

Mehr zum Buch

Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.

• Sprache: Englisch
• Erscheinungsdatum: 2008