Basic Marketing Research

Autor*innen

• Gilbert A. Churchill

Parameter

• Handel und Verkauf
• Lehrbücher
• Wirtschaft

Mehr zum Buch

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

• Sprache: Englisch
• Erscheinungsdatum: 1996
• Einband: Hardcover