Purposeful Brands

How Purpose and Sustainability Drive Brand Value and Positive Change

Autor*innen

• Sandy Skees

Parameter

• 240 Seiten
• 9 Lesestunden

• Handel
• Wirtschaft & Management
• Wirtschaft & Management

Mehr zum Buch

Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.

• Sprache: Englisch
• Erscheinungsdatum: 2023
• Einband: Hardcover