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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Publikation
Buchkauf
Cultural Strategy, Douglas Cameron, Douglas B. Holt
- Sprache
- Erscheinungsdatum
- 2012
- Einband
- (Paperback)
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- Titel
- Cultural Strategy
- Sprache
- Englisch
- Autor*innen
- Douglas Cameron, Douglas B. Holt
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 416
- ISBN10
- 0199655855
- ISBN13
- 9780199655854
- Reihe
- Schlagwörter
- Handel, Kultur und Gesellschaft
- Bewertung
- 4,1 von 5 Sternen
- Beschreibung
- Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.