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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.
Buchkauf
Politics, Propaganda, and Public Health, Laura Crosswell, Lance Porter
- Sprache
- Erscheinungsdatum
- 2020
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- (Paperback)
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- Titel
- Politics, Propaganda, and Public Health
- Sprache
- Englisch
- Autor*innen
- Laura Crosswell, Lance Porter
- Verlag
- Lexington Books
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- Seitenzahl
- 186
- ISBN10
- 149855301X
- ISBN13
- 9781498553018
- Reihe
- Schlagwörter
- Medizin & Gesundheit
- Beschreibung
- This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.