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Wikinomics

How Mass Collaboration Changes Everything - Expanded Edition

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351 Seiten
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In recent years, traditional collaboration methods have been overshadowed by large-scale collaborations involving thousands or even millions of contributors. This shift has led to the creation of complex products like encyclopedias, jetliners, and software. While some leaders may fear the rise of massive online communities, the insights presented here demonstrate that such fears are misplaced. Organizations can leverage collective intelligence to drive innovation and success. This essential guide explores a transformative change in business, challenging long-held beliefs about competitiveness in the modern era. Based on extensive research led by bestselling author Don Tapscott, it illustrates how individuals can engage in the economy like never before, contributing to diverse fields such as media, genomics, music, software development, and healthcare. Notable examples include Rob McEwen of Goldcorp, Inc., who revitalized his company through open-source strategies and online competitions, and established firms like Procter & Gamble that foster agile, trust-based partnerships with external collaborators. Additionally, thriving online communities such as Flickr, Second Life, and YouTube are highlighted for their innovative approaches to collaborative production. This insightful exploration serves as a roadmap for navigating business in the twenty-first century.