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"The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.
Buchkauf
The brand flip : Why customers now run companies and how to profit from it, Marty Neumeier
- Sprache
- Erscheinungsdatum
- 2015
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- 21,49 €inkl. MwSt.
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- Titel
- The brand flip : Why customers now run companies and how to profit from it
- Sprache
- Englisch
- Autor*innen
- Marty Neumeier
- Verlag
- New Riders
- Erscheinungsdatum
- 2015
- Einband
- Paperback
- Seitenzahl
- 160
- ISBN10
- 0134172817
- ISBN13
- 9780134172811
- Reihe
- Kuratierte Auswahl
- Voices that matter
- Schlagwörter
- Sachbücher, Kunst & Kultur, Sozialwissenschaften, Handel, Wirtschaft & Management, Lebenshilfe, Psychologische Thematik, Psychologie, Design, Unternehmertum
- Erstveröffentlichung
- 2016
- Originaltitel
- The Brand Flip: Why Customers Now Run Companies and How to Profit from It
- Bewertung
- 4,3 von 5 Sternen
- Beschreibung
- "The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars ... Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment"--Publisher's description.