Why she buys: the new strategy for reaching the world's most powerful consumers

Autor*innen

• Bridget Brennan

Parameter

• 306 Seiten
• 11 Lesestunden

• Handel
• Psychologische Thematik
• Sachbücher
• Sozialwissenschaften
• Wirtschaft & Management

Mehr zum Buch

A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback