The Story Factor

Autor*innen

• Annette Simmons

Parameter

• 272 Seiten
• 10 Lesestunden

• Handel
• Lebenshilfe
• Persönliche Entwicklung
• Psychologische Thematik
• Sachbücher

Mehr zum Buch

Using over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables and parables from around the world, this book illustrates how story can be used to persuade, motivate and inspire in ways that facts, bullet points and directives can't.

• Sprache: Englisch
• Erscheinungsdatum: 2002
• Einband: Paperback