Marketing Management. A Relationship Approach.

Autor*innen

Svend Hollensen

Buchbewertung

4,0(2)Abgeben

Parameter

720 Seiten
26 Lesestunden

Marketing & PR
Wirtschaft
Always learning

Mehr zum Buch

Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.