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The Four

Autor*innen

Scott Galloway

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3,8(14555)Abgeben

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An existential alarm bell wrapped in a business lesson, this book offers an entertaining and often hilarious series of stories, keeping readers informed while they are engaged. Galloway presents a clear-eyed examination of the dominance of Amazon, Apple, Facebook, and Google, exploring how these companies grow more valuable with increased use and the implications of their low cost of capital. As scrutiny on tech giants intensifies, Galloway reveals the strategies behind their massive empires. This unique work not only informs but entertains, changing how readers perceive these four companies. Galloway's honest and provocative style challenges readers to think differently, triggering their flight-or-fight responses. The book is a powerhouse of incisive commentary, blending entertainment with biting criticism of major corporations. Galloway’s candid approach makes this a must-read, as he spares no business titan from scrutiny. This timely exploration of power concentration in today’s world delivers more insights than one might expect, making it essential reading for anyone interested in the current economic landscape. Whether purchased at a local bookstore or online, this book promises to be a thought-provoking experience.