Differentiate or Die

Survival in Our Era of Killer Competition

Autor*innen

Jack Trout

Buchbewertung

4,0(1528)Abgeben

Parameter

240 Seiten
9 Lesestunden

Handel und Verkauf
Management
Persönlichkeitsentwicklung
Sachliteratur
Wirtschaft

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Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.