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This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips
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Marketing Management and Strategy, Peter Doyle
- Sprache
- Erscheinungsdatum
- 1998
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- (Paperback)
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- Titel
- Marketing Management and Strategy
- Sprache
- Englisch
- Autor*innen
- Peter Doyle
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1998
- Einband
- Paperback
- Seitenzahl
- 465
- ISBN10
- 0132622394
- ISBN13
- 9780132622394
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,3 von 5 Sternen
- Beschreibung
- This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips