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This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.
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Buchkauf
Global Marketing Management, Warren Keegan
- Sprache
- Erscheinungsdatum
- 1989
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- (Paperback)
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- Titel
- Global Marketing Management
- Sprache
- Englisch
- Autor*innen
- Warren Keegan
- Erscheinungsdatum
- 1989
- Einband
- Paperback
- ISBN10
- 0133572455
- ISBN13
- 9780133572452
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Originaltitel
- Global marketing management
- Beschreibung
- This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.