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This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.
Buchkauf
Global Marketing Management, Warren J. Keegan
- Sprache
- Erscheinungsdatum
- 1989
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- (Paperback)
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- Titel
- Global Marketing Management
- Sprache
- Englisch
- Autor*innen
- Warren J. Keegan
- Erscheinungsdatum
- 1989
- Einband
- Paperback
- ISBN10
- 0133572455
- ISBN13
- 9780133572452
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- This edition focuses on global markets and the threat of global competition across a broad spectrum of industries. Updated contents reflect the latest research findings and practice, drawing on the insight of an advisory board of executive and consulting experts.