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Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience

Autor*innen

Nathalie Nahai

Buchbewertung

5,0(1)Abgeben

Parameter

264 Seiten
10 Lesestunden

Handel und Verkauf
Wirtschaft

Mehr zum Buch

Building business resilience amidst uncertainty is crucial for thriving in digital-first environments. This book emphasizes the importance of meaningful connections with both employees and customers, providing strategies to foster engagement and adaptability. It offers insights into navigating challenges while maintaining strong relationships, ultimately guiding businesses to not just survive but flourish in changing landscapes.