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Building Value through Marketing

A Step-by-Step Guide

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Philip Sugai

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226 Seiten
8 Lesestunden

Wirtschaft

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Focusing on the creation of value, this guide offers practical insights into developing effective marketing plans that benefit both profits and customer satisfaction. It emphasizes the importance of understanding stakeholder needs and crafting strategies that resonate with them, ensuring a holistic approach to marketing that goes beyond mere financial gains.