Short Introduction to Strategic Management

Autor*innen

• Torben Andersen

Reihen

• Cambridge Short Introductions to Management

Parameter

• 316 Seiten
• 12 Lesestunden

• Wirtschaft

Mehr zum Buch

This book offers a thorough introduction to strategic management, addressing contemporary challenges in the field. It includes numerous examples and case studies to illustrate key concepts, making it accessible and practical for readers. The rigorous approach ensures a solid understanding of strategic principles and their application in real-world scenarios, supported by extensive references.

• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Hardcover