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Losing the Signal

Autor*innen

Jacquie McNish

Buchbewertung

4,0(109)Abgeben

Parameter

288 Seiten
11 Lesestunden

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In 2009, BlackBerry held half of the smartphone market, but today that figure is under one percent. What led to this dramatic decline? Losing the Signal chronicles the rise and fall of a company that once dominated the industry before being overtaken by the fierce competition of Silicon Valley. This narrative diverges from typical tales of corporate failure driven by fraud and greed, instead illustrating the rapid pace at which innovators navigate the information superhighway. With exclusive access to key figures, including executives and competitors, the book details BlackBerry's remarkable beginnings above a bagel shop in Ontario. Central to the story is the partnership between visionary engineer Mike Lazaridis and the assertive Harvard Business School graduate Jim Balsillie, who together created a groundbreaking pocket email device favored by leaders worldwide. However, their success was short-lived. Just as BlackBerry was recognized as the fastest-growing company globally, internal conflicts and chaotic expansion hindered its ability to compete against the mobile phone innovations from Apple and Google. Acclaimed journalists Jacquie McNish and Sean Silcoff expertly narrate this captivating behind-the-scenes account of one of the most intriguing business stories of the century.