Absolute Essentials of Strategic Marketing

Autor*innen

• Tony Proctor

Parameter

• 126 Seiten
• 5 Lesestunden

• Marketing & PR
• Wirtschaft

Mehr zum Buch

Focusing on the essential components of strategic marketing, this concise textbook offers students a comprehensive overview of the field. It serves as a valuable resource for marketing students globally, helping them grasp the complexities of marketing strategy in an accessible format.

• Sprache: Englisch
• Erscheinungsdatum: 2020
• Einband: Hardcover