Das Buch ist derzeit nicht auf Lager
Stadia Naming Rights in Sport
Autor*innen
Mehr zum Buch
Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.
Publikation
Buchkauf
Stadia Naming Rights in Sport, Leah Gillooly, Terry Eddy, Dominic Medway
- Sprache
- Erscheinungsdatum
- 2022
- Einband
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Stadia Naming Rights in Sport
- Sprache
- Englisch
- Autor*innen
- Leah Gillooly, Terry Eddy, Dominic Medway
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2022
- Einband
- Hardcover
- Seitenzahl
- 80
- ISBN13
- 9780367630089
- Reihe
- Schlagwörter
- Handel, Universitätslehrbücher, Sport
- Beschreibung
- Focusing on stadium naming rights sponsorship, this guide offers practical insights for both practitioners and students. It systematically explores how naming rights function and highlights the advantages for sports entities and corporate partners. By breaking down the complexities of these arrangements, the book aims to enhance understanding of the strategic value they provide in the sports industry.