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Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
Buchkauf
Corporate Strategy, H. Igor Ansoff
- Sprache
- Erscheinungsdatum
- 1968
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Corporate Strategy
- Sprache
- Englisch
- Autor*innen
- H. Igor Ansoff
- Verlag
- A Pelican Book
- Erscheinungsdatum
- 1968
- Einband
- Paperback
- Seitenzahl
- 208
- ISBN10
- 0140209328
- ISBN13
- 9780140209327
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4,2 von 5 Sternen
- Beschreibung
- Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.