The origin of brands

Autor*innen

• Al Ries

Parameter

• 320 Seiten
• 12 Lesestunden

• Design
• Handel und Verkauf
• Kunst & Kultur
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Paperback