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Direct, Digital & Data-Driven Marketing

Autor*innen

Lisa Spiller

Buchbewertung

3,0(1)Abgeben

Parameter

784 Seiten
28 Lesestunden

Business & Management
Lehrbücher
Marketing & Vertrieb
Recht
Rechtsthematik

Mehr zum Buch

In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses.