Creating Brand Loyalty

The Managment of Power Positioning and Really Great Advertising

Autor*innen

• Richard D. Czerniawski
• Michael W. Maloney

Parameter

• 298 Seiten
• 11 Lesestunden

• Mode
• Wirtschaft

Mehr zum Buch

"The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

• Sprache: Englisch
• Erscheinungsdatum: 1999
• Einband: Paperback